Demo seed — Metro Auto facts, not a live rooftop. Messages never send. Intelligence lists factory names; official EPA/NHTSA claims attach from Rig1.
Marketing
Social
Rooftop social — Idea Bank, pillars, and a ledger calendar. Intelligence is hooks, viral post patterns, and trending music. Facebook Marketplace stays on Marketplace.
Content Pillars
Automotive mix for this rooftop. Actual % is the live ledger — not a farm account bank.
Educational
Trim explainers, walkaround education, EV charging — facts from the unit or official spec, never invented numbers.
Entertainment
Lot arrivals, first-3s hooks, satisfying door/engine sound. Still this VIN.
Promotional
This stock, test-drive CTA. Asking price from inventory only — never invent APR.
UGC/Community
Delivery day, owner stories, service bay — rooftop people, not catalog heroes.
Trending
Seasonal, model-year, sounds. Adapt a pattern — do not clone a competitor post.